SPORTS & Entertainment | broadcasting & media | retail & experiential
NEW YORK ISLANDERS
HomeTurf is currently partnering with Verizon and AWS to power ISLES+, the New York Islanders' groundbreaking multi-level mobile platform, which provides Islanders fans at UBS Arena and at home with a new era of fan engagement through its innovative, proprietary digital platform. ISLES+ provides fans with cutting-edge technology, including 5G activations, simultaneous viewing of four unique camera angles, instant replays, real-time stats, live chat with fellow spectators, trivia games, song voting, gameday information and more - all designed for the mobile device.
LightWave is a customizable mobile fan-generated light EFX experience that delivers spectacular visuals and complements live events. It elevates your experience by making attendees an integral part of your show, activating your sponsors, and collecting data for future marketing opportunities.
NFL
Prior to HomeTurf's expansion into the NHL, HomeTurf participated in a multi-year partnership with Anheuser-Busch, piloting second-screen fan engagement on its proprietary platform, ultimately leading to a league-wide Bud Light partnership activation in which eight NFL teams participated. Designed to enhance the at-home viewing experience by bringing the concept of their stadium experience into the homes of their fans, bars and restaurants, this program provided incredible data including a blended average 47-minute user dwell time during live NFL games in which the platform was actively engaged.
